American Family Insurance
 | |
| Type | Private |
|---|---|
| Industry | Insurance and finance |
| Founded | 1927 |
| Headquarters | Madison, Wisconsin, U.S. |
| Key people | Bill Westrate (chairman, CEO) |
| Products | Insurance (Auto, home, life, health, commercial) |
| Revenue |  $17.1 billion USD (2019) |
| $455 million USD (2019) | |
| Total assets | $31.1 billion USD (2019) |
Number of employees | 13,500 (2022) |
| Website | www |
American Family Mutual Insurance Company, also abbreviated as AmFam, is an American private mutual company headquartered in Madison, Wisconsin. It focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. The company is listed in the Fortune 500, with reported revenues of over $9.5 billion in 2017.