Ali G
| Ali G | |
|---|---|
| Da Ali G Show character | |
 Ali G giving a commencement speech at Harvard University in 2004 | |
First appearance | The 11 O'Clock Show (1998) |
| Created by | Sacha Baron Cohen |
| Based on | Tim Westwood (voice and accent) |
| Portrayed by | Sacha Baron Cohen |
| In-universe information | |
| Full name | Alistair Leslie Graham |
| Occupation | |
| Home | Staines-upon-Thames, Surrey, England |
| Nationality | British |
Alistair Leslie Graham, commonly known as Ali G, is a satirical fictional character created and performed by English comedian Sacha Baron Cohen. Ali G is a white, middle-class, faux-streetwise poseur from Staines-upon-Thames, Surrey, England. The character speaks in rude boy–style Multicultural London English. He usually conducts interviews with unsuspecting subjects who do not realise they have been set up.
Ali G first appeared as the "voice of youth" on Channel 4's The 11 O'Clock Show in Autumn 1998. Subsequently, he became the title character of Da Ali G Show in the early 2000s; he was also the title character of the 2002 film Ali G Indahouse, as well as the 2026 sequel Ali G: Who Iz I? In a 2001 poll by Channel 4, Ali G was ranked eighth on their list of the 100 Greatest TV Characters.
In a 2007 interview with The Daily Telegraph, Baron Cohen announced that Ali G, along with Borat Sagdiyev (another fictional character made by Baron Cohen), had been retired. However, Ali G returned at the 2012 British Comedy Awards to accept Baron Cohen's Outstanding Achievement Award, causing controversy by making jokes about Kate Middleton and Jimmy Savile. Ali G returned to television with Ali G Rezurection in 2014. Rezurection features new footage of Ali G introducing old highlights of Da Ali G Show, while Borat reappeared for Borat Subsequent Moviefilm in 2020.
On 14 July 2026, Sacha Baron Cohen posted a short video on social media of an Ali G interaction with a public servant. On 22 July, a follow up video was posted announcing the film Ali G: Who Iz I?, which is scheduled to release on 23 October 2026.