...Baby One More Time

"Baby One More Time" and "Hit Me Baby One More Time" redirect here. For the TV series, see Hit Me, Baby, One More Time (TV series). For other uses, see Baby One More Time (disambiguation).

"...Baby One More Time"
Single by Britney Spears
from the album ...Baby One More Time
B-side	"Autumn Goodbye"
Released	September 29, 1998 (1998-09-29)
Studio	Cheiron (Stockholm)
Genre	Teen pop dance-pop
Length	3:30
Label	Jive
Songwriter	Max Martin
Producers	Max Martin Rami Yacoub
Britney Spears singles chronology
"...Baby One More Time" (1998) "Sometimes" (1999)
Music video
"...Baby One More Time" on YouTube

"...Baby One More Time" is the debut single by the American singer Britney Spears, from her 1999 debut album, ...Baby One More Time. It was written by Max Martin and produced by Martin and Rami Yacoub. Released as Spears' debut single on September 29, 1998, by Jive Records, it topped the charts in over 20 countries. It was certified quintuple platinum in the US and triple platinum in the UK, and was the UK's best-selling single of 1999. A teen pop and dance-pop song about longing for the return of an ex-boyfriend, "...Baby One More Time" is one of the best-selling singles of all time, with over 10 million copies sold.

The music video, directed by Nigel Dick, features Spears as a student who sings and dance around a high school, while watching her love interest from afar. In 2010, the music video was voted the third most influential video in the history of pop music in a poll held by Jam!. In 2011, it was voted the best video of the 1990s by Billboard.

"...Baby One More Time" has been featured on all of her greatest hits and other compilation albums. In 2020, Rolling Stone named it the greatest debut single of all time. In 2021, the song was ranked at number 205 on the list of Rolling Stone's 500 Greatest Songs of All Time.

Spears has performed "...Baby One More Time" in a number of live appearances and during all of her concert tours. It was nominated for Best Female Pop Vocal Performance at the 42nd Annual Grammy Awards (2000), and has been included in lists by Blender, Rolling Stone and VH1. It has been noted for redefining the sound of late 1990s music. Spears named it one of her favorite songs. It was also the final song to be played on the BBC music programme Top of the Pops in the 1990s.